In 2015, Kico founded 12SUMMERS with a vision to redefine the healthy convenience food category. Guided by sharp market insight and exceptional product innovation, he challenged the conventional belief that healthy food must be complicated and convenience must come at the expense of quality. By pioneering products such as bird’s nest porridge and grain cups, he helped shape a new generation of ready-to-eat wellness foods. Under his leadership, 12SUMMERS has earned broad market recognition and achieved rapid, sustained growth.
In many scenarios, health and convenience are hard to balance, and high-quality ingredients remain out of reach for daily consumption.
Through product format and process innovation, Twelve Summers makes it possible to enjoy a clean, tasty, and accessible meal—ready to eat, anytime.
As consumer needs diversify, how should we define "convenient health food"? And how can products deliver better taste, nutrition, and accessibility at the same time?