
Mia Li, one of the founders, Vice President and Director of Marketing & Operations at EPAK. As a promising post-2000 entrepreneurial practitioner, she has propelled EPAK to become a leader in the digital and intelligent supply chain for food packaging, leveraging her cutting-edge digital marketing mindset and solid practical capabilities in B2B operations.
She previously worked at a top MCN agency in China, overseeing digital marketing and content agency projects for leading brands such as Luckin Coffee, Ele.me and NetEase. During this period, she gained invaluable experience in building brand awareness from scratch and driving growth through content. Proficient in the full spectrum of B2B marketing strategies including marketing management, product marketing, content marketing, digital marketing, e-commerce operations and event marketing, she excels at the in-depth integration of C-end content thinking with B-end trust logic.
Since joining EPAK, she has applied this integrated "Content + Trust" approach to the B2B sector, pioneering a new paradigm for digital marketing in the food packaging industry. Leading her team, she amassed over 30,000 precise B2B corporate followers across all online platforms in just one year, with EPAK's monthly brand reach exceeding 2 million. This rapid achievement has enabled EPAK to quickly establish brand recognition and user trust in the industry.
Through efficient content dissemination, precise audience targeting and diversified online-offline marketing integration, she has helped EPAK gain a firm foothold and build a prominent reputation in the food packaging industry. Her efforts have laid a solid market foundation for the platform to achieve efficient connection between buyers and suppliers, making her a core driving force behind the digital and intelligent marketing transformation of the food packaging industry.
From material selection and structural development to prototyping and mass production, packaging involves multiple suppliers and complex processes. Limited transparency, high communication costs, and long development cycles often become hidden bottlenecks for product innovation. Digital platforms are changing this. By integrating packaging factories, equipment, and technical resources, and enabling tools such as online factory audits, intelligent supplier matching, and supply chain collaboration, brands can identify the right partners more efficiently and speed up packaging development. This session will explore key efficiency challenges in the packaging supply chain and how digital platforms help brands bring innovations to market faster.
