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Kelvin Zhang
Functional Food Talks
Brand Director
Byhealth

Experiences for brand operations, from international FMCG company (P&G) to China NO.1 VDS company (BYHEALTH);

Expertise in innovation development and brand management, covering product innovation, PR, and multi-channel marketing.


Event Introduction
Functional Food Talks
 · 04/28 (Day 2)
Explore The Next Star Ingredient
Breakthrough Growth
16:30
1 Billion+ Pills Sold: How BYHEALTH Built a "High-Performance Toolkit" for the Modern Professional

Positioned as "High-Performance Nutrition Pro+," BYHEALTH is dedicated to making "Nutrition Quantifiable, Results Perceptible." The brand has not only turned its liver support pills—featuring a "1-to-20" potency ratio—into a workplace essential with over 1 billion sold, but has also expanded its "high-performance toolkit" with 98.9% purity fish oil and 3-second fast-dissolving sleep tabs. This session reveals how BYHEALTH translates hardcore R&D into straightforward selling points to precisely penetrate the high-pressure demographic aged 25-40.

Link to agenda