
Experiences for brand operations, from international FMCG company (P&G) to China NO.1 VDS company (BYHEALTH);
Expertise in innovation development and brand management, covering product innovation, PR, and multi-channel marketing.
Positioned as "High-Performance Nutrition Pro+," BYHEALTH is dedicated to making "Nutrition Quantifiable, Results Perceptible." The brand has not only turned its liver support pills—featuring a "1-to-20" potency ratio—into a workplace essential with over 1 billion sold, but has also expanded its "high-performance toolkit" with 98.9% purity fish oil and 3-second fast-dissolving sleep tabs. This session reveals how BYHEALTH translates hardcore R&D into straightforward selling points to precisely penetrate the high-pressure demographic aged 25-40.
