Home
Jiajie Pan
Drink Talks
SVP, Supply Chain
GOODME
A seasoned veteran of the beverage industry, Jiajie Pan joined GOODME in 2025 as Senior Vice President of Supply Chain, having previously served as Executive Deputy General Manager at Wahaha. With decades of experience in the food and beverage sector, he brings extensive expertise in corporate management and supply chain operations.
Event Introduction
Drink Talks
· 04/28 (Day 2)
Wow, Drink It Up!
Flavor R&D
14:00
GOODME: The 10,000-Store Tea Giant That Scaled Regional Flavors Nationwide
With 81% of its stores in Tier-2 cities and below—and notably avoiding Beijing and Shanghai—Guming has opened 13,000 locations! How does GOODME provide stable quality and affordable milk tea for lower-tier markets? And how did they successfully scale the local Tong Sui (dessert soup) flavors of Guangdong and Guangxi to the rest of the country?