Jiajie Pan, Senior Engineer, holds dual bachelor's degrees. He currently serves as Senior Vice President of Supply Chain at Guming Group, overseeing the Group's New Business Incubation Department and Supply Chain operations. With decades of deep experience in the fast-moving consumer goods (FMCG) sector, Mr. Pan is an expert in the food and beverage industry. He has served as an expert member of the China Packaging Federation, the China Canned Food Industry Association, and the China Sugar Association.
With 81% of its stores in Tier-2 cities and below—and notably avoiding Beijing and Shanghai—Guming has opened 13,000 locations! How does GOODME provide stable quality and affordable milk tea for lower-tier markets? And how did they successfully scale the local Tong Sui (dessert soup) flavors of Guangdong and Guangxi to the rest of the country?