Larry Li currently serves as Partner and Senior Vice President of NOWWA Coffee, where he oversees the company’s business expansion and operations across Mainland China. Under his leadership, NOWWA achieved a milestone industry record of surpassing 10,000 stores within one year, propelling the brand from top 10 in China to top 5 globally. With nearly two decades of experience in sales management, Larry has held senior leadership positions at leading consumer companies including Unilever and RELX. Throughout his career, he has led and contributed to multiple large-scale innovations and business transformations, demonstrating a strong track record in driving growth and operational excellence.