Ms. Veronique Yang is a Managing Director and Senior Partner of Boston Consulting Group. She is the leader of BCG Consumer Products practice in Greater China and leads BCG’s fashion & luxury sector in Asia-Pacific.
Veronique has 25 years’ experience in consumer goods and retail sectors, providing consulting services to global and local players. Her experience covers various strategy and operational topics, including strategy planning, digital transformation, big data & analytics, market entry, business model innovation, brand positioning and marketing, channel development, e-commerce, organization design, and M&A integration.
Veronique has co-authored many BCG publications. Her recent works include: A New Chapter to Digital Future: Report on Digital Trends of China's Luxury Market 2023, The Next Decade of China's Fashion Market, Agility Is Fashion’s New Source of Competitive Advantage, What the Return of Mainland Chinese Tourists Means for Hong Kong’s Consumer Sectors.
Veronique holds an MBA degree from Stanford Graduate School of Business and a BA Degree in Economics from Fudan University.
In the Chinese market—arguably the most competitive in the world—the logic of scaling is undergoing a fundamental shift. In the past, a clear brand positioning combined with a standardized operational system was sufficient to support rapid enterprise expansion. Today, however, as local companies fully evolve across product, channel, and operational dimensions, the traditional "macro-framework advantage" is being rapidly eroded.
The factor that truly creates a gap is no longer whether the direction is correct, but rather the density of capabilities—an enterprise's ability to continuously achieve refined upgrades across every critical dimension. From consumer insights and product innovation to supply chain management, pricing, channel rhythm, and user experience, every link is being polished and interconnected to form a higher-density, sustainably scalable capability system. Consequently, growth in scale no longer stems from the amplification of a single capability, but from the systemic synergy of these combined strengths.