Shubo Wang works at the Packaging Materials R&D Department of Want Want Group, serving as the supervisor of Packaging Materials R&D Division 2. His main responsibilities include the research and development of packaging materials for dairy drinks, biscuits, and candies. His perspective on the industry is that environmental protection and reduction are the primary directions for research and development, digitalization and intelligence drive the upgrading of research and development efficiency, and the barrier properties of food packaging materials need to be upgraded.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.