Freda Zheng is the Director of Consumer and Market Insights at Classy·Kiss. She powers the brand’s strategic intelligence—identifying growth opportunities and informing end-to-end product decisions to ensure high-quality, sustainable momentum.

With 15 years of experience across global markets, including China, the U.S., UK, and Singapore, Freda Zheng specializes in bridging deep consumer understanding with business strengths. She focuses on uncovering the critical levers for optimization and provides the clarity needed to shape the brand’s most important growth decisions.