Mr. Yasuhiro FUJI is the President of Meiji (China) Investment Co., Ltd., a leading manufacturer dedicated to delivering high-quality milk, yogurt, chocolate, and ice cream to the Chinese market.
With a deep commitment to consumer-centric innovation, Mr. Fuji focuses on analyzing the evolving purchasing behaviors and preferences of Chinese consumers. His mission is to align Meiji’s product development with the specific needs of the local market, ensuring that more consumers in China can enjoy the health and happiness that Meiji products provide. He is actively engaged in exploring market trends to foster stronger connections between the brand and its customers.
In the chilled milk category, “taste” is becoming increasingly important. Meiji Co., Ltd. has brought one of its star milk products from Japan to China under the name “Zhen Hao He Milk”. “Zhen Hao He” is a phonetic play on the Chinese phrase “Zhen Hao He (真好喝)”, which literally means “really delicious” or “truly tasty.” This product not only uses patented technology to remove the typical milky odor, but it has also been the top-selling milk product in the Japanese market for more than 20 years.