Guohua Li has been deeply rooted in the beverage R&D sector for over 20 years. Currently serving as the Director of the R&D Center at Master Kong Beverages, he focuses on technical innovation and quality excellence in tea drinks, fruit juices, plant-based beverages, bottled water, and functional drinks. He has long spearheaded critical initiatives, including raw material selection, flavor stability, formula upgrades, and packaging optimization, driving the successful mass production of core new products such as sugar-free teas and alkaline water. He actively collaborates with universities to establish industry-academia research platforms, tackling technical challenges in deep processing for tea beverages, medicine and food homologies, health-efficacy products, and lightweight packaging. With his profound R&D expertise and rich industrialization experience, Guohua Li continues to drive product iteration for Master Kong Beverages, fortifying the brand’s technical moats and empowering the enterprise’s commitment to healthy, premium, and sustainable development.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.