Since 2022, he has been overseeing the overall operations of the sales division at Yakult China, and in April 2026, he was appointed as Deputy General Manager.
During his tenure, he has actively promoted reforms in the company’s in-house logistics system while strengthening existing channels such as supermarkets and convenience stores, and expanding into new sales channels including vending machines, thereby making significant contributions to the company’s sustained growth.
He has been engaged in American football since his student days and continues to play in Shanghai.
He places strong emphasis on teamwork and leadership, and consistently applies these principles in his management and daily operations.
Guided by his philosophy of “embracing challenges in all endeavors,” he continues to drive the expansion and development of new business areas in an ever-changing market environment.
As probiotics enter a red ocean phase, both product offerings and market entrants are rapidly increasing, while channel structures are being reshaped by e-commerce and instant retail. In this context, Yakult, as a classic probiotic drink, faces not only pressure on sales growth, but also broader industry challenges around redefining brand value and exploring new channels.