What are the unique genes of the Chinese food retail chain industry? How to better understand the needs of local consumers and realize business upgrading and product innovation to adapt to market changes? What are the lessons to be learned from the consumption champions born in Japan's ‘Lost Thirty Years’? GenBridge Capital will analyze Japan's retail industry innovation and the current changes in the Chinese food retail chain industry!

In Japan, a comprehensive discount store was founded in 1980, primarily selling closeout and overstock items. It has created a myth of consecutive double-digit revenue and profit growth for 34 years. With over 720 stores worldwide, the company has become the fourth-largest retail group in Japan. It is the King of Discount Retail in Japan—Don Quijote.

Don Quijote's revenue is projected to exceed 2 trillion yen (JPY) by 2025, equivalent to over 100 billion yuan (RMB). With its unique business model, Don Quijote has carved out its territory in the highly competitive Japanese retail market. Let's explore what insights its retail strategy can offer to Chinese businesses.

For Chinese brands, Japan represents a uniquely mature market compared to other overseas markets. As Japan's largest domestic e-commerce platform, Rakuten covers approximately 87% of the Japanese population, with its food business accounting for 38.3%. For Chinese sellers entering the Japanese market, how should they adapt to the changing local environment, innovate based on local consumer characteristics, and cultivate the market? Join us at FBIF to hear from the CEO of Rakuten Shenzhen Office as he decodes the differences between the Chinese and Japanese consumer markets and discusses how brands can implement a long-term approach to successful international expansion!

As one of the fastest growing regions in the world, Southeast Asia saw middle-class population reach 200 million in 2020, account for 1/3 of the total population. The region is often the first stop of Chinese businesses seeking overseas development thanks to its proximity in geography and consumption culture with China, fast growth of TikTok, Shopee, Lazada, and supportive e-commerce service, as well as the stable trade environment under RECP.

In just 8 years, Aice has become the leading traditional channel and second overall channel ice cream brand in Southeast Asia. It holds the top market share in Indonesia and its products are available in markets across Indonesia, Vietnam, the Philippines, Cambodia, Laos, and Timor-Leste. How did Aice engage in this mutual journey with Southeast Asian consumers?

Between 2023 and 2030, plant-based beverages are projected to reach a global market size of $71.62 billion, growing at a CAGR of 12.7%. As early as 1904, Chinese herbal tea appeared on the streets of America, introducing the world to this "Eastern mysterious beverage" over the past century. WALOVI, a well-known Chinese herbal tea brand, has been the global top-selling natural plant-based beverage for three consecutive years, successfully entering mainstream channels in North America from the Chinese market. Join us at the FBIF to hear this 200-year-old time-honored brand discuss how Chinese brands strengthen awareness among overseas consumers and gradually penetrate mainstream international markets and channels.