Kai Zhang is a serial entrepreneur with over a decade of experience in the consumer goods sector. He has long been dedicated to brand innovation, category development, and the creation of new consumption scenarios. With keen insights into market trends, he has led his brand from zero to one, achieving significant growth and breakthrough.

In 2015, Zhang founded the plant-based brand "FreeNow" and took the lead in product development and brand strategy. Leveraging his deep understanding of the plant-based industry and extensive experience in full-industry-chain management, he successfully established FreeNow as a representative brand in China's plant-based beverage market, driving the popularization and upgrading of coconut-based products in the mass consumer market.

Under Zhang's leadership, FreeNow not only continues to innovate in product development but also actively builds a sustainable industrial ecosystem. The brand is committed to providing consumers with healthy, natural plant-based choices, upholding its long-term dedication to a healthy lifestyle.