Ms. Lynn is Managing Director of Kantar Insight who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, Liquor, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to Kantar, she was Vice President for managing Nielsen Qualitative Practice Greater China region and Emerging business.
"Health" is one of the most complex — and often misunderstood — themes in snack innovation. For some, it means clean labels and simple ingredients; for others, nutritional benefits or weight management; and for many, a sense of guilt-free enjoyment. Starting from consumer insight, this session unpacks what "healthy snacks" truly mean to different groups, and explores how brands can translate that value through ingredients, processing, and packaging design.