付钰女士作为bilibili食饮行业负责人，主要负责食品饮料酒行业品牌在B站的商业合作与营销创新，包括内容策略制定、资源投放规划和生态整合运用等。
加入B站前，付钰女士分别在腾讯、快手任职，对于长、短视频的产品形态和平台玩法拥有丰富的经验和思考。此外，曾主导并策划过多个经典的品牌营销案例，对于食饮品牌在不同阶段的传播侧重和营销切入拥有成熟的方法论，能够助力品牌与平台的共同成长。
In bilibili’s 2025 “Top Products” list released earlier this year, food & beverage consumption is clearly becoming more emotion-driven. Around 40% of the featured products are IP collaborations, showing that younger consumers are no longer just paying for taste, but for emotions, passions, and a sense of belonging.
At the same time, while AI is boosting content production efficiency, it also risks creating homogenized, “machine-made” content. In an era where attention is lost in seconds, how can brands truly capture young audiences and build deeper emotional connections? Short-term sensory appeal may drive traffic, but high-quality content remains the most authentic and lasting way to engage.