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Qin Zhang
Drink Talks
Deputy General Manager of Technology R&D
Chengde Lolo

Lolo apricot kernel beverage, originating from 1975, was one of China's first plant protein beverages, with 50 years of excellent quality heritage.

Qin Zhang has been working at Chengde Lolo since 2009, specializing in the beverage industry for 16 years. As a senior expert in plant protein beverages and the third-generation inheritor of apricot kernel beverage technology, he serves as a committee member of the Technical Work Committee of China Beverage Industry Association and the Metal Products Subcommittee of the National Food Direct Contact Materials and Products Standardization Technical Committee. In recent years, he has been dedicated to the development and application of healthy drinks and food-medicine homology products.


Event Introduction
Drink Talks
 · 04/27 (Day 1)
Wow, Drink It Up!
Trends & Insights
11:00
LOLO Herbal: Navigating Homogenization Challenges and Functional Transformation in the Evolution of Food-Medicine Integration

From an R&D perspective, for herbal plant-based beverages to break through "formulation homogenization" and "weak functional perception," innovation must extend beyond ingredient blending. It requires sourcing rare botanicals and scientifically substantiating their functional efficacy.

LOLO Herbal leverages its deep expertise in processing and raw material selection to reinforce the concept of functionality, aiming to build a plant-based beverage system with tangible efficacy perception. This marks a transformation of the category—from a "psychological placebo" to a "physical functional carrier."

The next wave of growth for herbal beverages may no longer hinge on "who is healthier," but rather on "who is more precise, more evidence-based, and more palatable."

Link to agenda