Kenneth is an experienced FMCG brand & digital marketer with a specialisation in food, beverage, and nutrition categories. Kenneth has held global, regional, & local, marketing roles in MNCs including Danone, Unilever and Friesland Campina, where he managed iconic brands, crafted game-changing strategies, and influenced cross-functional teams for business impact. Currently, he leverages his experience at Mondelez International to lead Digital Commerce Excellence in people capabilities, digital shelf, and e-commerce performance.
Data is everywhere, yet turning it into real business value remains difficult. Despite heavy investment in data infrastructure, many organizations still struggle to activate data and translate insights into action—especially in the food and beverage industry, where unstructured data dominates and customer journeys are highly fragmented.
In this session, the Global Head of Digital Commerce Marketing at Mondelez will share how the company uses its dCommerce practices to embed data and analytics into everyday business operations. Through examples of precision marketing, continuous optimization, and strategic big bets, the session will explore how data is structured and activated, how it supports decision-making and optimization loops, and how these capabilities ultimately drive sustainable digital growth.