Kenneth is an experienced FMCG brand & digital marketer with a specialisation in food, beverage, and nutrition categories. Kenneth has held global, regional, & local, marketing roles in MNCs including Danone, Unilever and Friesland Campina, where he managed iconic brands, crafted game-changing strategies, and influenced cross-functional teams for business impact. Currently, he leverages his experience at Mondelez International to lead Digital Commerce Excellence in people capabilities, digital shelf, and e-commerce performance.
McKinsey notes a common challenge for global CEOs: abundant data, little monetization. Despite heavy investment in data warehouses and analytics, one-third of executives believe value remains untapped. The food and beverage sector is even more constrained—over 90% of its data is unstructured social content, with fragmented touchpoints and broken journeys limiting actionable insight.
True digital transformation lies in breaking silos, improving usability, and enabling data-driven growth. McKinsey projects that within five years, 22% of brand managers’ daily tasks could be automated, boosting marketing strategy efficiency by 10% and monitoring efficiency by 40%.
This session will explore: How can brands advance data structuring, unlock value across collection, integration, and execution, and eliminate “data islands” to pave the way for AI and digital adoption?