Home
Chenling Zhang
Drink Talks
Brand Co-founder
VCLEANSE

Chenling Zhang holds an undergraduate degree in Applied Mathematics from Harvard University. She began her career in investment banking at Morgan Stanley in New York and later worked in private equity at Audax Group.

Her work is guided by a simple principle: Do good and do well. To her, health is not an idea to promote, but a way of living—expressed through repeatable daily choices.

In 2012, she founded VCLEANSE in Shanghai, introducing China’s first cold-pressed green juice. Green Juice was conceived not merely as a beverage, but as a symbol of mindful living—marking the beginning of China’s green juice movement and reframing how health could be practiced in everyday life.

Over the past decade, VCLEANSE has evolved from a single juice concept into China’s leading HPP cold-pressed juice brand. From proprietary organic farms to HPP research centers and state-of-the-art manufacturing, the company has translated an idea about health into a scalable, sustainable industry standard. Its flagship product, kale-based “Green Juice” has become synonymous with self-discipline and a conscious lifestyle, and has been officially recognized as China’s No.1 best-selling HPP green juice. More recently, VCLEANSE has expanded into functional HPP formulations, including turmeric–ginger–lemon shots, drawing on food-as-medicine traditions to create products that balance flavor, functionality, and cultural resonance.

For Zhang, VCLEANSE has never been just a bottle of juice. It represents a moment of choice—a mindful decision about how one wishes to live.

A disciplined yogi, she studies under internationally renowned yoga master Sri Dharma Mittra, has completed 500 hours of teacher training under his guidance, and is a graduate ambassador of lululemon. She believes mindful living is shaped by repeatable daily decisions—beginning with a bottle of green.


Event Introduction
Drink Talks
 · 04/28 (Day 2)
Wow, Drink It Up!
Technological Innovation
09:30
From Single Ingredients to "Functional Synergy": How HPP Empowers Modern Plant-Based Beverage Innovation

In 2023, HPP cold-pressed juice brands such as VCLEANSE achieved annual sales exceeding RMB 500 million. Meanwhile, Freshippo’s HPP red-fleshed apple juice saw a 400% year-on-year surge in 2024, and its newly launched HPP shot-sized products have frequently appeared on “sold-out” lists. As superfoods like turmeric, ginger, and spirulina trend, HPP is expanding beyond fruits and vegetables. The challenge: using this technology to balance function with flavor innovation.

Link to agenda