
Chenling Zhang holds an undergraduate degree in Applied Mathematics from Harvard University. She began her career in investment banking at Morgan Stanley in New York and later worked in private equity at Audax Group.
Her work is guided by a simple principle: Do good and do well. To her, health is not an idea to promote, but a way of living—expressed through repeatable daily choices.
In 2012, she founded VCLEANSE in Shanghai, introducing China’s first cold-pressed green juice. Green Juice was conceived not merely as a beverage, but as a symbol of mindful living—marking the beginning of China’s green juice movement and reframing how health could be practiced in everyday life.
Over the past decade, VCLEANSE has evolved from a single juice concept into China’s leading HPP cold-pressed juice brand. From proprietary organic farms to HPP research centers and state-of-the-art manufacturing, the company has translated an idea about health into a scalable, sustainable industry standard. Its flagship product, kale-based “Green Juice” has become synonymous with self-discipline and a conscious lifestyle, and has been officially recognized as China’s No.1 best-selling HPP green juice. More recently, VCLEANSE has expanded into functional HPP formulations, including turmeric–ginger–lemon shots, drawing on food-as-medicine traditions to create products that balance flavor, functionality, and cultural resonance.
For Zhang, VCLEANSE has never been just a bottle of juice. It represents a moment of choice—a mindful decision about how one wishes to live.
A disciplined yogi, she studies under internationally renowned yoga master Sri Dharma Mittra, has completed 500 hours of teacher training under his guidance, and is a graduate ambassador of lululemon. She believes mindful living is shaped by repeatable daily decisions—beginning with a bottle of green.
In 2023, HPP cold-pressed juice brands like VCLEANSE saw annual sales surpass 500 million RMB. The explosive popularity of HPP has sparked a more imaginative proposition: its potential extends far beyond fruit and vegetable juices. How can brands leverage this breakthrough advantage to empower beverage expressions that prioritize both "efficacy and flavor"?
