Chunsheng Wang oversees brand marketing and nationwide sales operations at NOWWA Coffee. He holds a bachelor’s degree from Huazhong University of Science and Technology and a master’s degree from the Norwegian University of Science and Technology.
Having lived for years in Northern Europe—the region with the highest per capita coffee consumption in the world—he has developed a deep insight into the relationship between coffee and its consumers. At NOWWA, he has led the brand’s foundational growth from the ground up, bringing healthy, low-calorie coffee into the daily lives of younger generations across an expanding number of cities. This has been achieved through differentiated product innovation and the development of an efficient, high-density distribution network.
Today, NOWWA Coffee operates over 10,000 stores globally, ranking among the top five freshly ground coffee brands in the industry.
Store expansion typically comes at the expense of efficiency and cash flow. Yet in China’s highly competitive coffee market, NOWWA’s joint-operation model is challenging this assumption.
By 2025, NOWWA surpassed 10,000 stores, adding around 1,000 locations per month (peaking at 1,800), while delivering 4× year-on-year GMV growth and 3× cup volume growth, indicating scale without value dilution. The model has also proven resilient under stress, with a nationwide campaign driving 458% order growth and over 600% in multiple regions, while systems and supply chains remained stable.
This session will unpack how NOWWA sustains efficiency and cash flow at scale through a lightweight store model, full-day operations, integrated supply chains, and a delivery- and digital-first approach.