Founding team member and Partner of the Beijing Office at Meritco Services , graduated from Guanghua School of Management, Peking University. 12 years of management consulting experience, coupled with 3 years of experience in product management and solution planning.
Based on Large Language Models (LLMs) and massive volumes of sales data, social media content, and transaction review data, he provides services for brand owners and retailers covering brand positioning, differentiation and upgrading, product selection, innovation and improvement, as well as marketing effect evaluation and content marketing strategy formulation. These services empower brands to explore new opportunities, achieve differentiated competition, and drive sustainable growth.
With fragmented information and complex behavior, capturing true brand insights is harder than ever. Surveys often say “health first,” yet real choices show “price and taste first,” leading to misjudgments.
In the face of a reality where data is accurate, behaviors are fragmented, and motivations remain hidden, how can brands reconstruct their insight framework? By integrating results, behaviors, and psychology, how can brands identify false needs and uncover underlying motivations, reconnect with human nature, and ultimately strengthen decision-making capability and ROI?