Mr. Billion Liao currently serves as CEO of Guangzhou Bilita Food Co., Ltd., responsible for the company's overall strategic planning and operational management. He possesses keen insights in brand strategy and product innovation, excelling at deeply analyzing market dynamics and consumer needs, and leading the company to continuously adapt to market changes.
Since joining Bilita, Mr. Liao has led the team to drive rapid business expansion, successively establishing new production bases in Changsha, Shaoxing, and other locations, further expanding the company's production and sales network and market coverage, laying a solid foundation for the enterprise's long-term development.
Ice cup sales are booming, with Freshippo, Nongfu Spring, and Lawson joining the trend. By June 2025, coffee ice-cup sales rose 60% YoY, fueling a new "ice-cup-plus-beverage" wave in coffee and tea. Commercial ice uses slow-flow freezing and layered techniques to create dense, slow-melting ice. Durable cups and heat-shrink lids ensure stability at -18 °C to -20 °C. Korea's GS25 pioneered the format in 2021 with its 7 cm Big Ball ice cup. This session highlights innovations in ice making and how ice cups are reshaping beverage consumption.