
Mr. Billion Liao currently serves as CEO of Guangzhou Bilita Food Co., Ltd., responsible for the company's overall strategic planning and operational management. He possesses keen insights in brand strategy and product innovation, excelling at deeply analyzing market dynamics and consumer needs, and leading the company to continuously adapt to market changes.
Since joining Bilita, Mr. Liao has led the team to drive rapid business expansion, successively establishing new production bases in Changsha, Shaoxing, and other locations, further expanding the company's production and sales network and market coverage, laying a solid foundation for the enterprise's long-term development.
With ice cup sales surging by 300% for two years straight, brands like Freshippo, Nongfu Spring, and Lawson are all ‘diving into the ice water.’ What exactly is the secret behind why these ice cups melt so slowly?
