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Shaozhong Peng
Drink Talks
Institute Deputy Director
Wanglaoji (Wonlucky)
Event Introduction
Drink Talks
· 04/27 (Day 1)
Wow, Drink It Up!
Category Innovation
15:00
WALOVI: Integrating Herbal Tea Flavors into Coffee, Snacks, and Dining
Herbal tea carries an inherent strong branding of internal-heat prevention. Yet WALOVI has adopted an innovative strategy this time, extending its signature internal-heat relief advantage into new scenarios such as coffee and snacks. Via sugar reduction, concentrated formulation and cross-category compound blending, it achieves deep integration with coffee, snacks and even hot pot condiments.
