In April 2010, Haiping Luo, driven by his entrepreneurial vision, founded Peile Dessert Station—a 3-square-meter shop on Changsha Pedestrian Street. With exceptional product quality and sharp market insights, he achieved an impressive record of 4,000 ice cream cones sold in a single day, laying a solid foundation for the brand.
In 2013, the brand was fully upgraded to Pobeice, and its first franchise store opened the same year, officially launching its chain expansion. Drawing on industry expertise, he integrated management theory with market practice, building a robust franchise system and empowering stores through refined operations.
In the highly competitive and seasonal ice cream market, Pobeice has carved out a distinctive growth path. Since its founding in 2020, the brand has quickly expanded from a regional player to a national presence across over 150 cities and 1,150+ stores. Leveraging a combination of “freshly made products + hit items + visually appealing designs,” it has stood out among young consumers.
Amidst a market characterized by price wars, innovation races, and visual competition, how has Pobeice managed to break through and differentiate itself in the freshly made ice cream segment?