Fengkai Wang leads the Packaging R&D team at Mengniu Dairy, which is the leading dairy company in China and the 8th in the world. He is responsible for strategic packaging innovation to support the fast business growth with challenges from consumerism to supply chain as well as sustainability.
Prior to Mengniu, Fengkai served at Procter & Gamble Company for 10 years at its innovation center in Beijing. He had developed new packages across multiple categories serving various business sectors (10+ brands sold within Great China, Japan and AAIK regions).
He keeps strong expertise on package design and development with superior customer experience which is based on the deep understanding of consumer behaviors, packaging material and manufacture process.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.