Fengkai Wang leads the Packaging R&D team at Mengniu Dairy, which is the leading dairy company in China and the 8th in the world. He is responsible for strategic packaging innovation to support the fast business growth with challenges from consumerism to supply chain as well as sustainability.
Prior to Mengniu, Fengkai served at Procter & Gamble Company for 10 years at its innovation center in Beijing. He had developed new packages across multiple categories serving various business sectors (10+ brands sold within Great China, Japan and AAIK regions).
He keeps strong expertise on package design and development with superior customer experience which is based on the deep understanding of consumer behaviors, packaging material and manufacture process.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.