Ms. Yan Wu is the core founder of Qingdao Songben Packaging Machinery Co., Ltd. With years of profound experience in the packaging machinery industry, she specializes in the R&D and industrialization of intelligent packaging equipment.
As the company’s major shareholder and technical leader, she has led the research of a number of core patented technologies and promoted the upgrading of key equipment. Adhering to technological innovation and quality priority philosophy, she has led the company to become a national high-tech enterprise, providing efficient and stable automated packaging solutions for food, pharmaceutical and other industries.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.