As food technology continues to evolve at unprecedented speed, even the most established categories — including ice cream — are being redefined by new innovation paradigms. From novel ingredients and processing technologies to digital tools and artificial intelligence, R&D is entering a new era of precision, speed, and complexity.

In this session, we will explore how global ice cream leader 『Magnum』 is reimagining innovation through the lens of technology and AI. The discussion will examine which emerging technologies truly unlock scalable value, how AI can accelerate consumer insight generation and flavor development, and where human creativity, sensory judgment, and strategic decision-making remain irreplaceable. The session will also address how large organizations balance bold innovation with commercial viability, transforming ice cream R&D from inspiration-led development into a disciplined, future-ready system.