Sean Fu is Director of IDEO China, with 15 years of experience in design and innovation. Grounded in a human-centred perspective, he helps organisations translate strategy into action through innovation. By bridging consumer needs with organisational capabilities, he transforms insights into executable innovation pathways through design and creativity.
Sean's primary focus areas include brand and product positioning, as well as original 0-to-1 innovation design. He has partnered with numerous leading companies to drive systemic innovation spanning insight, concept development, and product and brand experience. He also champions the practice of design thinking within organisations, helping teams build stronger collaborative innovation capabilities and innovation confidence — making innovation an enduring core competency for the businesses he works with.
When a category reaches saturation, simply changing flavors is no longer enough.
IDEO applied a human-centered approach to co-develop Master Kong's "Special Fresh" instant noodles, achieving 100,000 units sold in just three days.
From user insight to brand positioning and long-term product strategy—what's the real methodology behind it?