Jerry serves as Chief Strategy Officer at GoodIdea Growth Network, founder of Jiangyi Consulting, and a judge for Tencent Smart Marketing. He is also a media professional. His WeChat public account, "General Liang," serves as a marketing insider reference for many brand marketing departments, major tech firms, content companies, and investment institutions. He is a contributing author for 27 industry media outlets, including 36Kr, Digitaling, woshipm, AD Quan, and SocialBeta.
In recent years, his proudest achievement has been creating and championing the theory of "Business Narrative," tailoring brand strategies for clients such as Adopt a Cow, Jixiangju, Huisheng Tyres, Human Happy, Dearboyfriend, and Angelalign. In an era increasingly shaped by algorithms and AI, Jerry calls on the industry to reshape brand growth paths through the power of narrative thinking.
In the era of short video and social media, content is the main battlefield for brand growth. Yet many still follow the old “produce, post, wait” logic, resulting in short-lived, low-efficiency work. An effective system should be productized—modular, multi-platform, and reusable.
Coca-Cola’s Share a Coke created a global template; McDonald’s built modular “Hash Brown at Breakfast” assets; Saturnbird unified its story under “Sustainable Coffee Living”; Eastroc activated modules like “hard work” and “late-night hustle.” Each turned content into repeatable growth assets—extending lifecycle, broadening reach, maximizing ROI.
In a culture chasing virality, how can brands build a sustainable content system that transforms one idea into a long-term, reusable asset?