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Moh Heng Lee
Foodtalks
Market Development Manager APAC
GNT

李慕馨在食品制造行业拥有超过二十年的专业经验,曾在苏格兰、英国、新加坡等全球跨国企业工作。她的职业生涯始于微生物学家,随后转型为市场开发经理,成功领导了覆盖亚太市场的跨品类项目,范围从印度、中国到新西兰。

她的专业领域涵盖烘焙、零食、饮料、乳制品、乳化剂、香精香料及色素制造。李慕馨推动了多项具有影响力的举措,包括从概念到超市上架的产品发布、提升零食产能、甄选高性价比原料供应商,以及执行品类战略以加速业务增长。

她热爱葡萄酒与烘焙美食,喜欢探索世界各地的饮食文化,通过美食连接不同文化。


Event Introduction
Foodtalks
 · 04/27 (Day 1)
FBIF iFood Show · Foodtalks
11:20
The Power of Color: How food & beverage brands can capture consumer attention in a visual first world?

In May 2025, a new standard on Coloring Foods (clean label colors) went into effect in China, stating that coloring foods must come from fruits, vegetables, plants, or algae, ensuring transparency and safety.

• In a visual-first market, food & beverages must stand out, and plant-based colors deliver vibrant, eye-catching appeal.

• The new regulation aligns perfectly with Chinese consumers’ growing demand for natural, clean-label ingredients, moving away from artificial ingredients and colors.

• For beverage manufacturers, this is a strategic opportunity to capture attention with bright, natural hues that resonate with modern consumer values.

• Plant-based colors help brands differentiate, build trust, and thrive in a highly competitive beverage industry.

Link to agenda