In the past, the core competitiveness of convenience stores lay in point density (proximity to you), standardized products (availability at any time), and operational efficiency (replenishment, turnover, and shrinkage control). FamilyMart has been in Mainland China for 20 years, with nearly 3,000 stores. However, in an era of "ubiquitous availability," merchandisers need to think ahead of their customers and address new questions: Why am I willing to buy? Why do I want to share this on social media? Why am I willing to come back every day?

FamilyMart's recent series of posters may already provide some answers. In this session, Sara will draw from FamilyMart's practices to explore where the "next stop" for convenience stores will lead within this complex and fiercely competitive channel environment.