Rochelle Hua is the owner of a Guangdong-style soup house and a content creator focused on food and healthy living, with a following of over 200,000 across platforms. She holds a degree in Food Science from the National University of Singapore and previously worked in R&D roles at Nestlé and Abbott. She later earned her MBA from the Kellogg School of Management at Northwestern University and joined McKinsey & Company as a strategy consultant.
In 2022, after experiencing late motherhood and the passing of her father, she began to rethink the relationship between work and life. In 2025, at the age of 40, she chose to return to a more grounded way of living—running a 40㎡ soup shop in Shenzhen while sharing science-based perspectives on food and health through her content.
She believes that sustainable health is built through everyday dietary and lifestyle choices, rather than short-term interventions. Drawing on her background in food science and her lived experiences, she is dedicated to translating complex nutritional knowledge into practical, accessible choices, and continues to explore the bridge between science and everyday life.
In the world of food science, Rochelle Hua once followed what many would consider a “textbook success path.” She graduated with First-Class Honours in Food Science in Singapore, worked in R&D at Nestlé and Abbott, and became one of the fastest-promoted food scientists within the organizations. She later joined McKinsey & Company, where she worked on several high-intensity, results-driven business projects.
By her early thirties, she had already reached a seven-figure annual income. At 37, she got married and became a mother. It was also during this period that she began to revisit a deeper question:
When professional capability has already been fully proven, must one continue to remain within the same model of success? After leaving the corporate world, Rochelle chose a path that appears “smaller” but deeply intentional: opening a soup shop in Shenzhen and becoming its owner, while also sharing insights as a personal blogger—using the lens of food science to explain the everyday yet essential act of eating.