Chi Wei: Food design expert, food system design architect

Director of Food Design Studio, Academy of Arts & Design, Tsinghua University

+86 Food Design Alliance Secretary-General

Dean of Future Food Design Research Institute

Curator of Future Food International Food Design Festival

Graduating from Tsinghua University School of Art in 2000, he has been involved in the early development of China's industrial design service industry, starting with the establishment of Zhixiang Innovation, a leading product design consulting company in China. He has served Fortune 500 companies such as Huawei, Microsoft, Procter & Gamble, and Mars, and has won honors such as the German iF Design Award, Red Dot Award, Gold Award in the National Tourism Commodity Competition, and Beijing Outstanding Design Talent.

As a curator, I initiated the "designer100 China Design Red Book" publishing project, which includes volumes on industrial design, brand design, and food design. I also founded the +86 Food Design Alliance, planned the 798 Design Festival and the Future Food International Food Design Festival, released food design trend reports, and organized events such as the Bauhaus Caravan China Tour, the China Food Design Exhibition at Milan Design Week in Italy, and the China-Europe Food Design Forum. From being an award-winning product designer, conceptual designer, and curator, I have become a driving force behind the development of food design in China. Over the past 20 years, I have been exploring and practicing ways to enhance the value of design in society, change people's perceptions, and use design power to promote social development and improve human welfare.

Chi Wei is a key driver of the food design discipline in China at present.

Pioneering food design courses in Chinese higher education institutions, Tsinghua University has successfully held five consecutive food design workshops, training 150 catering and food entrepreneurs, creative chefs, and restaurateurs from all over the country.

Jointly compile China's first Chinese-language book, "Global Food Design 100", introducing the works and ideas of global food designers.

Hosting the world's only +86 International Food Design Competition for six consecutive years. Hosting the International Food Design Conference for five consecutive years. Food design carnivals, mobile dining tables, and other food design promotion activities

Prepare professional food research reports that garner social attention: "2022 Future Food Design Trend Report", "2024 Future Food Design Trend Report", and "White Paper on Food Delivery Platforms and China's Food System".