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Sena Liu
Product Development Talks
Business Strategy Consultant
OATLY

Strategic Consultant to OATLY, Co-founder of Taste Awakening

With deep expertise in food product strategy and category innovation, Sena has led the creation of blockbuster products across dairy, beverages and healthy snacks, with strengths in channel development and end-to-end supply chain system construction.

She has held key management positions at OATLY, Mengniu, LePure and Junlebao, driving breakthrough growth in multiple product categories.

With advanced studies in Food Industry at Lund University in Sweden, she combines global vision with frontline operational experience, continuously leading innovation and upgrading in the food industry


Event Introduction
Product Development Talks
 · 04/27 (Day 1)
Link to agenda
Product Development Talks
 · 04/27 (Day 1)
Decoding the Top Sellers
11:00
[Panel Discussion] When Beverages Compete with Water: How to Truly Meet Hydration Needs?

More and more beverages are competing with water. Consumers are no longer just looking for taste—they want better hydration, less burden, and more everyday usability.

In this context, how should brands rethink beverage innovation?

Link to agenda