Strategic Consultant to OATLY, Co-founder of Taste Awakening
With deep expertise in food product strategy and category innovation, Sena has led the creation of blockbuster products across dairy, beverages and healthy snacks, with strengths in channel development and end-to-end supply chain system construction.
She has held key management positions at OATLY, Mengniu, LePure and Junlebao, driving breakthrough growth in multiple product categories.
With advanced studies in Food Industry at Lund University in Sweden, she combines global vision with frontline operational experience, continuously leading innovation and upgrading in the food industry
More and more beverages are competing with water. Consumers are no longer just looking for taste—they want better hydration, less burden, and more everyday usability.
In this context, how should brands rethink beverage innovation?
Have you ever wondered what would happen if we turned young people's bold ideas directly into products? When those seemingly wild concepts connect with real needs, could the next breakout product be hiding among them?
This time, we're bringing those ideas to the stage.
After an open call and two rounds of evaluation, seven teams from leading universities—including Zhejiang University, Shanghai Jiao Tong University, and L'École de Design Nantes Atlantique—will present their concepts at the Product Development Talks. Students from food science, communications, and design are all tackling one question: what could the future of food and beverage look like?
More importantly, these ideas won't just be on display. A jury from OATLY, the Food Design Lab at Tsinghua Academy of Arts & Design, and Unusual Service will provide live feedback—selecting the concepts with real potential to take off.