Gooods Haoweisi, is an independent media and content brand deeply focused on food & beverage industry. We specialize in going deep into the core of products—observing and understanding their value, as well as the business value for enterprises behind them.
In the highly competitive and seasonal ice cream market, Pobeice has carved out a distinctive growth path. Since its founding in 2020, the brand has quickly expanded from a regional player to a national presence across over 150 cities and 1,150+ stores. Leveraging a combination of “freshly made products + hit items + visually appealing designs,” it has stood out among young consumers.
Amidst a market characterized by price wars, innovation races, and visual competition, how has Pobeice managed to break through and differentiate itself in the freshly made ice cream segment?