Country
Thailand(泰国)
Official website
www.prompt-design.com
Company Introduction
We are the branding studio and packaging design team based in Bangkok, Thailand which has been winning many world class awards as many as 147 trophies in many worldwide competitions from many renown design institutions in USA, China, Japan, Germany, UK, Italy, Australia, Taiwan and many others.
Images
Brand Name
B.O.CAL
Designer Name
Prompt Design
Position of Designer
Designer
Client
Newcharoen Pharmaceutical L.P.
Target Group
B,C
Major sales
E-commerce; Supermarket & CVS; Grocery
Positioning
Mass Production
Design Story
B.O.Cal Supplement’s Packaging Perfectly Mimics The Anatomy Of The Spine The briefing: Design of packaging that will convey information of its benefit to the consumers with no worries or doubts.
Highlights
Our design for BO Cal – dietary supplement has to demonstrate its quality as well as friendly look and feel package. The bottle with a bone shape is designed to communicate its convincing result to which the product has an effect to. Additionally the bottle is so designed that it can be connected together to form a spine like structured column to convey its benefit and help promote sales. The logo details the minimal symbolic spine bone anatomy connection of dots and letters being arranged as the S-curve.
Market Performance
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Material
Other
Craft
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