Country
中国(China)
Official website
https://www.in-dare.com/
Company Introduction
inDare Inventor Lab is located in the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone. With its geographical advantages and persistence in entrepreneurship, the team was selected as the Guangdong Provincial Industrial Design Center in 2019, becoming the youngest provincial industrial design center. In addition, inDare has won various important titles in the industry, such as "National High-tech Enterprise" and "Shenzhen Top 10 Industrial Design Companies", It has also selected as a "Design Innovation Agency" by the German Red Dot Award. From 2015 to the present, inDare has been awarded 200+ domestic and international creative design awards, and won the iF Gold Award in 2021(the global award rate is only 0.07%), standing out from approximately 10,000+ entries in 52 countries around the world. We have become the creative team with the most awards in the shortest time.
Images
Brand Name
The Walnut
Designer Name
Fengming Chen, Jiarong Zeng, Yujie Chen, Zifan Zhu, Qing Yu. Mengxuan Cai
Position of Designer
Design Director, Designer
Client
The Walnut Music Culture Co., Ltd.
Target Group
Young consumers
Major sales
电商 E-commerce; 餐饮&酒店 Restaurants & Hotel
Positioning
礼品 Gift
Design Story
This is a mid-autumn mooncake gift box, and we have incorporated the brand's vision of "Four Generations under One Roof" as the inspiration for the design idea, so that music exists for every generation to communicate, not limited to the family scene, and to ensure the diverse social habits of young people.
Highlights
For the Mid-Autumn Festival, we wanted to use music as a medium to connect every generation. Breaking the traditional festive colors and combining fashionable and retro elements to create a new style of mooncake gift box design that fits the popular aesthetic.
Market Performance
无
Material
纸质 Paper
Craft
The gift box is handbag style, making it convenient for customers as a gift. In addition, the mooncake can be turned into a jewellery box after eating, which can be used for secondary environmental protection.
Does the design solve the problems that are common across the product category?
we are thinking more about human interaction and linking consumers together. Unlike traditional mooncakes, the Walnut have the advantage of connecting generations of people with music, allowing everyone to share the music while enjoying the moon at the Mid-Autumn Festival.
What functional designs of the work have enhanced the user experience?
Considering this reason, we hope that this moon cake gift box is not limited to the use of family scenes, it is also great for young people to socialise.
Did the design help increase the sales performance of the product?
销售数据不便公开
Does the work consider sustainability (environmentally or commercially, or both)?
Considering this reason, we hope that this moon cake gift box is not limited to the use of family scenes, it is also great for young people to socialise.