Country
中国(China)
Official website
www.qiaqiafood.com
Company Introduction
ChaCha Food Co., Ltd. (stock code: 002557) was established on August 9, 2001, mainly producing snack foods such as roasted seeds and nuts. The company has comlpleted marketing network,and adheres to the mission of "providing consumers with safe, fresh and delicious nuts snack foods". The products are not only sold well in all provinces and cities across China, but also exported to nearly 50 countries and regions in Southeast Asia, Europe and the United States.
Images
Brand Name
Cha Cha Nutsism Daily Nuts
Designer Name
Zhang Yuan,Chen Yingzhen,Guan Yuting,Guo Feng,Liu Lanlan,Qiu Xiaoxiao,Zhang Tiecheng,ChenTian gui,Ding Fan,Dong Fengyu
Position of Designer
Projects General Manager,Project Manager,Product Manager,Product Manager,Product Manager,Creative Director,Design Director,Design Director,Visual Designer,Industrial Designer
Client
ChaCha Food Co.,Ltd.
Target Group
Specific groups of first- and second-tier cities
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 高端商超
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
The brand rethinks the meaning of nuts in people's diet life, and proposes the concept of nuts foodism - "eating the food from trees" is the origin of human life, has a long history of eating, and gathers the natural nutrition essence from nuts, which is one of the healthy lifestyle inherited from ancient times. As a result, this ChaCha nutsism daily nuts gift box was designed----a tree green stump shape gift box, with four small life trees growing upwards inside, and each small tree consists of three green nuts jar. At the same time, the small nut jar can also become the base of the sharing tray, which make the nuts can be shared more ceremonial. Whether it is daily life or high-end business scenarios, this gift box can make the meaning behind nuts foodism more visible. The brand hope that people will be happy to explore the story behind growth secrets of nuts in this packgeing way. And further experience to the importance of nuts in our life.
Highlights
Transmit the idea of tree foodism is the core of this Nutsism gift box. The first memory of the design is the tree hole go through the green cover, we can see the secret of "nutsism" hidden in it; when you tear open the outer layer and enter the tree hole, you will find that there is a deeper mystery; The design of the double door makes the opening process like dispel the mist, show up the vital tree growning upward, and the product can be shared with the tray. Every action through, hopes that users will have a deeper understanding of the tree foodism story. That every nut has a secret story of growth, not just the simple fruits in front of you.
Market Performance
Null
Material
PET塑料 PET material; 纸质 Paper
Craft
The gift box is assembled from multiple parts - the outside is an specialty paper cover (with an easy tear opening); the inside is composed of a top round plate, a cylinder box with two doors, and a drawer box at the bottom; the leather lifting yoke passes through the top plate, easy to carry, and make the box more textured. Four Trees form from 12 nut jarsare which is PET blow-molded, which are transparent and have good gloss. The product is sealed, and then screwed o the injection-molded top cover. The nut jars can be pile up easily, it can be simply stacked upwards. The trays in the drawer box are injection-molded with melamine material with good durability. Since the gift box is not currently a mass-marketed product, it is currently mainly assembled manually.
Does the design solve the problems that are common across the product category?
At present, the products of the same category on the market are mainly in basic cans and bags, and there is no theme and brand concept products. The ChaCha nutsism gift box hopes to give the users more than basic nutritional food supplements, the habit of eating nuts can be developed, understand the importance of nuts in nutritional supplements in our life, and can appear in more family sharing and health gifts, and even in more business occasions become a quality sharing thing
What functional designs of the work have enhanced the user experience?
This product emphasizes the user experience from the first sight, to opening the box, eating, and sharing. The visual experience mainly emphasizes the natural and green concept of tree foodism; the unboxing experience integrates the process of exploring natural delicacies; and in the sharing process, the nuts in each small jar have a scientific ratio and The nutritional combination empowers the health of users; The final sharing process is the finishing touch, the top of the small nut jar can just become the bottom of the plate, and every structural design is meaningful and just right.
Did the design help increase the sales performance of the product?
As the high-end benchmark of the brand, the main significance of this product is not to promote the sales of the product itself, but to form a quality memory in the market through this gift box, so that users can understand tree foodism, and understand the energy and deliciousness of nuts. The significance of the brand is to recognize the brand's determination to do a good job in products and experience, and to allow the brand to better enter the consumer's field of vision. It is expected that it will have a better driving effect on the basic products under the brand in the future.
Does the work consider sustainability (environmentally or commercially, or both)?
Yes, the display effect of this gift box is acchived. It is not a one-time package. After the nuts are consumed, the nut jar itself can be used as a small stationery storage, small seasoning product storage, etc. The pille up effect is beautiful and practical, and it can also be put back. The gift box is stored, and it is strong enough to repeate opening and closeing.The tray itself can also be reuse. A small jar assembeling with the tray also can be a beatiful desktop storage. As an exquisite gift box to be preserved and become a part of life,that's the best destination to them.