There are a lot ot baked categories that succeed in sales every year. But just a few of companies keep developing these categories with constant creativity. People always talk about focus strategy. But how to put it into practice and develop a category to a brand?

There is a long-years battle of courage and wits over snacks between parents and kids. Parents disapprove kids throwing trash food into their mouths, while kids like whatever tastes good. Snacks for kids have their own special attribute—paid by parents and used by kids, so it is important to make both sides happy. The Gen 90s parents and children born after 2010 are two groups having distinctive and harsh criteria of their own.

What snacks for kids can do amid the clash of two sets of criteria and what does the future hold for it?

China Chic is rising assertively and booming in all fields, and Chinese cuisine in no exception. The past one year has seen too many products that went viral, like luosifen (river snail rice noodle) from Liuzhou, milk tofu from Inner Mongolia, emblic fruit from Guangdong & Guangxi as an ingredient in tea drinks, and chickpeas from Suzhou. What is trending now? What the next hit will be?

One simply loses count of great foods in China. Regional specialties become new stars one after another. We'd like to make a collection of snacks reflecting regional charm and invite experts to score. Which one of them has the potential to become the next luosifen that is loved across regions? Is anything missing?