Insights from global operators, retail infrastructure innovators, and strategic investors.

With rising consumer stratification and saturated retail competition, data-driven operations are accelerating retail differentiation. Channel segmentation is no longer a sales tactic but a structural variable shaping brand growth. This session explores how product portfolios, flexible supply chains, and co-creation with retailers jointly drive this transformation.

Coca-Cola’s AI adoption is transforming “manufacturing” into “smart manufacturing”:

 - Real-time data decisions: OpenAI + Dynamics 365 process 170M data points daily, auto-generating replenishment plans for 900+ warehouses.

 - Digital twins for production: AWS IoT + ML predict optimal rhythms, improving water efficiency by 9% and energy efficiency by 20%.

 - Unified global AI backbone: Core ERP and MES migrated to the cloud for cross-border training and inference.

How can these breakthroughs move beyond pilots to replicable, industrial-scale intelligence? And how can AI’s predictive, optimization, and scheduling power be unleashed while ensuring food safety and compliance? This session uses Coca-Cola as a case study to decode industrial AI across the F&B value chain.

AI models can now predict protein structures in hours—or minutes—and, combined with genomics, proteomics, metabolomics, and chemical simulation, enable cross-scale modeling from DNA to molecules, cells, and tissues. This allows virtual testing of compound–target interactions and rapid screening of hundreds of thousands of molecules to identify the most promising functional ingredients. What new possibilities emerge when science shifts from slow validation to accelerated computation for the F&B industry?

In a market where products are increasingly similar in function and channels are more segmented than ever, design and aesthetics are no longer just “the packaging”—they are the language through which brands express value, build emotional connection, and earn long-term loyalty. This session will explore how global and local brands can craft a coherent design language, embed cultural relevance, and balance short-term market demands with long-term brand equity—shaping a future where food and beverage brands are not just consumed, but experienced.