As consumer spending falls back to rationality, product price returns to its intrinsic value. What kind of products are customers willing to pay for? Products that customers see value in them, of course. Where does this perception of value come from?

China's dairy industry's low-carbon transition is underway.

In this highly competitive dairy market, many brands are striving to grow tenfold. However, the key to high growth is to identify new categories with "full blue ocean markets". Where are the potential new categories hidden?

The release of Q3 financial report by dairy giant Yili Group ushers the dairy industry in China, or perhaps Asia as a whole, into the post-100 billion era. The financial results show that Yili achieved total revenue of 110.595 billion yuan in 2021, an increase of 14.15% year-on-year. Yili also exceeded the 100 billion revenue target set at the beginning of last year, becoming the first dairy company in Asia to exceed 100 billion yuan in revenue. Where can we find the next driver as dairy players move into 100 billion scale?

With the development of global pandemic, consumers continue to pay more attention to personal health, especially immune health. This trend has driven the application of probiotics in more fields, not limited to fermented milk.

FBIF is throwing a party! Gen Z may possess the mysterious power that could shake up the whole industry. Growing up in a high-GDP, low-birth-rate environment, people born after 1995 enjoy far richer disposable resource as their birth right and have discerning judgement ahead of their age. As this young generation brings new capabilities to the market, they make it look "prehistoric" too. A group of Gen Z product professionals and their products are brought together to help us get insights into how they think about products.

In recent years we see an upward momentum in the dairy industry in China. Dairy products, as daily necessity, have witnessed a surge prompted by improved living standard. Amid changing competition landscape and evolving industry structure, more opportunities is emerging in segment markets.

Milbock purified milk is a special product from Biru, which has an obvious chievement as a very representative product in catering industry. However, Biru launched its first product in early 2016, called Beyogurt, which was a sugar free yogurt (200g) that not everybody knows. That is mainly sold through ToC distribution. From Beyogurt to Milbock, and from ToC to ToB marketing, Biru has been considering in depth that how their products could match sales channels appropriately while adapting business growth.