Special Events


Go to FBIF2023 info page.

1. Introduction

In previous editions of FBIF Exhibition, special events have been the focus of much attention and anticipation, and have always been at the core of the show!

Apart from the four existing special events Foodtalks Salon, Tea Break Market, MA Gallery, and Wow Food Collection, three new ones are added to FBIF iFood Show 2023: Wine Museum has been upgraded to a Wine&Spirits Pavilion, forming a wine-themed block together with the surrounding wine brand exhibitors. Hello, Super Foods! is going to provide a more influential release platform for innovative products. And FBiFers Can Swing! is made for the audience to relax and socialize easily!

And the seven special events will be comprehensively upgraded this year:

  • Area upgrades - 2-3 times that of last year
  • Present upgrades - Unique thematic exhibition styles
  • Content Upgrades - Deeply cultivated innovation integrated by speeches, display, and onsite tasting

To provide a better content and viewing experience, and to convey a more valuable industry trend to the visitors, countless surprises are waiting for you at FBIF iFood Show 2023!

Warm Reminder: Buy Exhibition Tickets 

2. Foodtalks



Foodtalks Salon is a "mini forum" among the seven special events. Compared with the FBIF forum, it is "short, flat, and fast" in content and form, guests and audiences here will have more free and close interactions. This year, Foodtalks salon will focus on five major sections: functional ingredients, 3R foods, polished marketing, upgraded supply chain, and innovative ideas. From a practical perspective, more than 20 senior professionals in the industry were invited to present the real stuff of different links in the industrial chain.

3. Tea Break Market

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Tea Break Market integrates the concepts of tea break and food bazaar, meeting the needs of guests for breaking and eating during the three-day journey. Meanwhile, it is a distinct opportunity to exchange ideas, gain insights and explore potential resources by mingling with brands' owners on site.

Here presents a series of gourmet indulgences for guests to enjoy. Surprises include bakery & sweets, snacks, beverages, dairy, and instant foods. Check it out, and expect the unexpected.

In the "Tea Break Market", you can taste bakery & sweets, snacks, beverages, dairy, and instant foods and other cutting-edge products, and experience the "food aesthetics" from eating and drinking. At the same time, through face-to-face communication with product brands on site, we hope to help you get industry inspiration, gain insight into product trends, and tap potential resources.

4. MA Gallery

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MA Gallery is an art gallery of Marking Awards, dedicated to excavating and presenting unique food and beverage brands and packaging design works of the year, and gaining insight into the innovative trend of food packaging design. Excellent packaging design works from countries at home and abroad, as well as MA 2022 nominated works will be displayed here. This year, MA Gallery is back! The new opening of the designer's on-site lecture allows you to communicate face-to-face with the professionals of the design agency! At the same time, you will also see the "explosively creative" AI packaging design portfolio, have conversations with AI, subverting imaginations!

5. Wow Food Collection



To see new products, come to Wow Food Collection! We have gathered 500+ excellent new products from all over the world here, with five major themes: Healthy Life, Yummy First, Functionalism, Food Innovation, and Food Trends, to bring you the "freshest" industry experience! Just looking at it is not enough, there will be new product tastings in different time periods every day, so that everyone can enjoy the food with insights and be at the forefront of the industry! More creative food inspiration provided by AI, step into the imaginative food world with you!

6. Wine & Spirits

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Wine, as a classic with a long history and endless life, has a strong guiding role in the artistic value of flavor packaging, consumption scenarios and lifestyles corresponding to multiple categories. This year, Wine & Spirits Pavilion will display innovative wine products, show the exquisite packaging of wine products, and make it possible for all the audience to experience the flavor of wine in depth by providing an immersive experience of aromas smelling and on-site tasting. While feeling the trend of wine products, you can enjoy the beauty and joy of wine culture with multiple senses.

7. FBiFers Can Swing

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「FBiFers can Swing」is coming! FBIFers will invite musicians and Swing Dancers to shine and interact with us! During the FBIF iFood Show, you can get better cooperation via rambling in a more relaxing way! View and chill, let's go swinging!

8. Hello, Super Foods!

"Hello, Super Foods!" is a specially planned new product launch event of ​​FBIF iFood Show 2023, located in Hall 20 of the exhibition area. "Hello, Super Foods!" will be a platform for enterprises and customers to witness the birth of new products together. By launching new products here, enterprises in the F&B industry will gain opportunities to increase product exposure, gain precise customer profiles, and seize business opportunities. Besides, by sharing on stage the story behind every product: sources of product inspiration, obstacles to innovation, and enterprise development, the audience will have a better understanding of both the product itself and its spiritual meaning on it, as well as discover their real needs, and strengthen their connection with the brands.