Speakers
Joanna Lu
Expert Partner
Bain & Company

Joanna Lu is an expert partner in our global Consumer Products and Marketing Excellence practices, based in Shanghai.

With more than 25 years of global and local brand marketing experience, Joanna has developed sharp insights and a forward-looking, strategic vision into consumer trends, specializing in brand building and innovation, integrated marketing strategy, channel excellence, growth path driven by new consumption, digital transformation of enterprise value network, etc. Since joining Bain, she has led multiple consultancy projects for leading consumer products brands, focusing on building innovation capabilities and exploring new growth models for the industry. In addition, she works to drive disruptive growth for insurgents and is a lecturer for the Hundun College's “Navigating Through the Downturn" course. She is the co-author of several Bain’s whitepapers, including China Growth Formula, Bain x Douyin 2021 Douyin E-commerce White Paper, Bain x Tmall Pet Brand Playbook, Bain x Meituan White Paper on Food Delivery Operation System. Committed to improving team marketing capabilities, she has also developed and launched a series of marketing training courses, actively engaged in the development of young marketing talent with a global vision.

Throughout her career, Joanna has led and advised consumer products brands and their marketing teams, as well as key Digital giants. She has direct professional experience across the United States and Asia-Pacific, especially China and South Korea.

Prior to joining Bain & Company, she worked at Coca-Cola as Chief Marketing Officer (CMO) for Greater China and Korea. With her unique strategic vision and excellent leadership skills, she has led the team to be consumer-centric, understand market trends, establish new marketing logic and brand growth formulas, and successfully shape multiple brands worth more than US$1 billion. Through a clear growth strategy, a full-dimensional innovation drive, and a series of well-known marketing cases, it has promoted the rapid growth of the business to become the undisputed first in China's beverage industry, and has won many marketing awards such as the 2019 Effie Gold Award.

Joanna has received numerous awards for her outstanding leadership, including being named one of HBR China's inaugural “Top 30 Leaders in New-Growth Innovations in China”, one of Campaign APAC's "Most Influential CMOs" in 2018 and one of Advertising Age's "Women to Watch China" in 2014. Joanna is the "New Consumption Era" columnist for CEIBS Business Review. She is also a judge for the 2022 Cannes Lions, W Awards, the ROI Awards, and the WARC Awards.

Prior to joining Coca-Cola, Joanna spent 10 years at Unilever in a variety of marketing leadership positions.

Joanna holds an MBA and a B.A. in Biophysics from Fudan University.


Event Introduction
Plenary Session
 · 06/14 (Day 1)
North Ballroom - Hall 18 1st Floor
Link to agenda
Plenary Session
 · 06/14 (Day 1)
North Ballroom - Hall 18 1st Floor
Global Trends Insight
08:55
[Chief Talk] Future Consumption: Recovery, Transition, and Confidence

Consumption prosperity comes from consumers' well-being. Growth of consumer goods companies is driven by their capability of inspiring consumer happiness. What kind of happy life do consumers desire amid drastic changes? What food and beverage companies can do to build a happy life with consumers?

Link to agenda
Plenary Session
 · 06/14 (Day 1)
North Ballroom - Hall 18 1st Floor
Global Trends Insight
10:35
The New Plant-Based Time: Looking Back, Seeing the Future

Since 2018, the concept of plant-based has taken root in the industry as a new way of eating. With the global ESG boom, plant-based has also played a significant role in the sustainable development of the earth. In this "plant revolution", it wants to promote the consumer upgrade in the quality of excellence.

- In the past few years, what value has plant-based, which emphasizes Good For Earth, Good For People, brought to the world?

- The new plant-based rise, not to be a substitute for anyone, how it "do it yourself" in the industry?

- Under the competition of a thousand sails and a hundred boats, how many possibilities are there for the future of plant-based?

Link to agenda
SONO Food Leaders Summit
 · 06/14 (Day 1)
*Exclusive to SONO CEO Club members, not open to FBIF Forum and Sub-Forum ticket holders.
CC205B - Hall 18 2nd Floor
Branding and Marketing
14:00
[Digital World] Branding in the Future World: From Mindset to Technology

ChatGPT, Midjourney ...... When technology comes to application, it may have a disruptive impact on human life in a short period.

-How will the technology outbreak affect the way humans understand the world?

-What will brands look like in the future?

-How can companies work with AI employees to lead their brands into the future?

Link to agenda