Mr. George Song was graduated from Japan Osaka University Phd. course. Started career from P&G Japan, worked in TOTAL HK, Vice president of PGI Asia Pacific, Vice GM of Glico China. From beauty care, sanitary gods to snacks, from B2C to B2B, online to offline to O2O, from upstream to downstream of FMCG, experienced 20 years of great changes in Asia consumption market. At the end of 2020, based on the demand trend of healthy snacks in the Z generation, launched the functional and healthy snack brand JOLIYOYO. At the same time, he also serves as the director of the Brand New Consumption Committee, belonging to Shanghai Online Shopping Association, and tries to support more online brands in marketing and product innovation.