Entering into research industry 20 years ago, Hao has got deep and comprehensive insight from market and consumers.
He has rare all-around insights on marketing research gained through his positions as research manager, research director, and client director.
He has conducted research for well-known beverage brands like Coca-Cola, Nestle, Master Kong and Danone regarding consumer & marketing understanding, shopper, innovation test and brand health tracking, and accumulated rich experience from related projects.
In the meantime, he is also an active observer on food and beverage industry. He presided over the release of reports including “Beverage Functionalization Trends”, “Analysis of Three Beverage Categories – Tea/Plant/Coffee”, “The Rise of Health Snacks”, “Sugar Reduction Behaviors and Attitudes of Consumers”, and so on.
North Ballroom A - Hall 18 1st Floor
North Ballroom A - Hall 18 1st Floor
From emerging lifestyles to universal nutrition upgrades, how can the plant-based diet achieve a more popular market?
North Ballroom A - Hall 18 1st Floor
Label-free bottles, paper bottle beer, reduced plastic packaging ...... Many food and beverage companies are already practising ESG.
But when we talk about ESG, we have to remember the most important part: our consumers. The greatness of a company lies not only in doing well for itself but also in leading consumers to make more "long-term" choices together. How can companies "mobilize" consumers to take the initiative to join sustainable living and pay for ESG?
North Ballroom A - Hall 18 1st Floor
More and more customers recognize that "mild yangsheng" may be a healthier way of life after the success of the "punk health" movement.
What kind of products and brands can better meet the needs of consumers "mild yangsheng"?