Xuhong Yao
Channel & Supply Chain
General Manager of Caihua Trading (YOLLECT UNION)
Vice President of Dongguan Sugar & Liquor Group

Mr. Xuhong Yao, Vice President of Dongguan Sugar & Liquor Group CO., LTD and General Manager of Caihua Trading CO., LTD (YOLLECT UNION), has served these companies since 2001. An EMBA degree in CUHK and over 20 years of endeavors in the field of chain convenience store and business trading make him a professional in domains including merchandising and supply chain, digital operation, and omnichannel marketing. He is a practitioner in the convenience store industry, and a member of the CCFA Convenient Store Committee, New Retail Committee and Future Leader Roundtable.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Channel Evolution
Rooted in Endpoints: Exploring the Path of Retail Industry Win-Win in the Face of Transformation

Stores in the capillaries of cities mean a lot to making consumers’ life convenient. Store downsizing is one of the key solutions taken by retailers to cope with channel evolution.

What are the changes to expect in consumers and channels in the future in the eyes of Yueheji, a platform that has served 30,000 convenience stores? How can brands and channels distribute goods faster? What are the underlying capabilities and collaboration models that are required?

Link to agenda