Mavis Ran, who joined HOWTIAN in 2018, is now the Business Unit Director of HOWTIAN Marketing Center. With more than 15 years of international and domestic market development experience in natural sweetener and functional ingredients. She has unique insights into the trend and application development of different markets and sectors benefited from her deep research on products and years of market development.
Through her multi-dimensional understanding of sweeteners and functional ingredients, as well as her keen grasp of market dynamics, she led the team to truly combine products with customers' needs, providing food and beverage customers with more comprehensive solutions of natural and healthy sweeteners. HOWTIAN's "natural sweet +" platform realizes the perfect combination of sweetness and function.
Sugar reduction remains a key tone in 2023. However, consumers are scared off by complicated ingredient names. As more brands claim to upgrade recipe with lower sugar content, who will stand out and offer a better choice?