Vivi Jiang
Channel & Supply Chain
Vice President
Eastroc Beverage

Ms. Vivi Jiang joined Eastroc Beverage Group in 2017 and is currently the Vice President of Eastroc Beverage Group Co., Ltd, in charge of the Brand Development Center, mainly responsible for product development, brand strategy, brand communication, marketing promotion, public relations and other businesses, with professional brand development experience and FMCG management experience. As one of the core management members, for six years, deeply involved in Eastroc Beverage marketing digital strategy development, planning decisions, and budget control.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Channel Evolution
One Code "Activates" 3 Million Retailer Outlets

Since 2015, Eastroc Beverage has taken the lead to carry out "One product, One code" in the industry. The Digitalization of Eastroc Beverage has experienced three stages, which empower consumers, retailer outlets, and sales, respectively, and help the enterprise’s sustainable growth. At present, the number of accumulative non-repeat code-scanned users reached 150 million +, reaching around 3 million retailer outlets across the country. From the perspective of solving business pain points, the digital logic behind the growth of Eastroc will be analyzed.

Link to agenda