Lu Fu is the CMO of Great Wall wine in COFCO, who has 14+ years’ branding experience in famous FMCG companies, served in Jiangxiaobai, P&G and Mars with both traditional methodological foundation and new practical experience. She is experienced in incubating new brands and building explosive products from 0 to 1, and operating a complete product chain from channels to online e-commerce.

As a cross-border FMCG to traditional wine, she has different market insights which can inspire a better understanding of the wine industry. And she is also good at culture marketing, especially with a unique view on content marketing.

She graduated from the University of Science and Technology of China with a master's degree in biochemistry and molecular biology.