Lingbo Zeng
Pack Talks
Counselor, Shenzhen Graphic Design Association (SGDA)
Brand Founder, MOMAGI

Mr. Zeng Lingbo is a senior designer who has been engaged in graphic design for 20 years. In 2016, he established the folk art innovation and research platform "MOMAGI", which is committed to helping Chinese traditional folk crafts regain their vitality with pioneering design concepts.

In the past seven years, MOMAGI team has gone deep into the origin of Chinese folk art and visited more than 100 representative craftsmen,Through an open collaboration model, folk craftsmen were invited to participate in the product design of Zeng Lingbo's team. This integration gave birth to many experimental and innovative works, including pen and ink, tin and copper, movable type printing, and folk woodcut New Year pictures, etc..With the participation of new creative ideas and contemporary processing techniques, these ancient oriental techniques are reborn and enter the daily life of contemporary people.

Event Introduction
Pack Talks
 · 06/16 (Day 3)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Brands’ Design Literacy | Ideation
[Panel Discussion] The Change Ongoing: China's Branding Design in Future

Amidst a century of transformation, Chinese domestic brands are gradually maturing and developing their unique design styles. Particularly in the food and beverage category closely tied to people's livelihood, an increasing number of brands are paying attention to the individual dietary needs of the Chinese population and incorporating innovative designs that align with Chinese culture and consumer habits into their branding and packaging. In the future, what will Chinese brand designs that evoke a sense of "affinity," while also being "stylish," and exuding a "branded feel" look like?

Link to agenda