Curt Ferguson
Plenary Session
SONO Food Leaders Summit
Managing Partner
Ventech China

In 2021, Curt joined as a Managing Partner of Ventech China, he leads Ventech China investing in Consumer Markets, focusing on the fast-growing Chinese Consumer Class.

A former 38 year veteran of The Coca-Cola Company (TCCC), Curt was President of The Coca-Cola Greater China, Korea & Mongolia Business Unit (TCCC GC & K BU) starting in 2016. This operation covered more than a 1.7 billion population, directly employing more than 51,000 system associates and supporting over 500,000 additional jobs. 

After he successfully engineered the refranchising to build an even stronger two bottler franchise system in China, Curt drove the Business Unit to become the fastest growing market for TCCC. Coca-Cola GC&K made it to the finalist of the 2018 and 2019 Woodruff Cup for Best All Around Performance across all the Company’s Business Units.

Since joining Coca-Cola USA in 1983, Curt has served a wide range of executive positions in the USA and a number of ASEAN countries before being appointed Managing Director of The Coca-Cola Bottling Company of Egypt in 2000. In late 2003, Curt became Senior Regional Director for the Western Africa Region and was appointed President of the 27 county North and West Africa Division in January 2005. Later Curt’s portfolio expanded to 34 countries to include the Middle East, Pakistan and Afghanistan as President of Middle East and North Africa Business Unit. Curt has been named to the Forbes Top Ten influential leaders list in the Middle East for six consecutive years. In 2012, his MENA Business Unit was awarded The Woodruff Cup, an award recognizing top company performance. 

Curt sits on the Board of the Indiana University Foundation and Kelley Business School Dean’s Advisory Council. Curt was recently awarded the Indiana University Distinguished Alumni Service Award recognizing Indiana’s top alumni accomplishment in their field of endeavor. 

Curt was Chairman of Coca-Cola Bottlers China Manufacturing Holdings Limited. He is a former Director of the Consumer Goods Forum. He currently serves as Vice-Chairman of The American Chamber of Commerce in Shanghai. He is a Senior Corporate Advisor to BAO Steel and Bain & Company China Advisory Council’s committee member. Curt has extensive experience as a Board Director for independent Coca-Cola Bottlers, Community and Business-based organizations. 

Curt holds a Bachelor of Science degree from the Indiana University Kelley School. He is a graduate of the Executive Development Programs at Stanford University and the Wharton School. 

Event Introduction
Plenary Session
 · 06/14 (Day 1)
North Ballroom - Hall 18 1st Floor
Global Trends Insight
[Chief Talk] Future Consumption: Recovery, Transition, and Confidence

Consumption prosperity comes from consumers' well-being. Growth of consumer goods companies is driven by their capability of inspiring consumer happiness. What kind of happy life do consumers desire amid drastic changes? What food and beverage companies can do to build a happy life with consumers?

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SONO Food Leaders Summit
 · 06/14 (Day 1)
*Exclusive to SONO CEO Club members, not open to FBIF Forum and Sub-Forum ticket holders.
CC205B - Hall 18 2nd Floor
Organization and Leadership
1+1>2: Effective Intergenerational Management

When senior professionals meet with the new generation of "workers", the differences in work experience, personal experience, and thinking patterns may bring potential conflicts to the organization; when the appropriate culture and work processes are established, diversity can build a more robust team - an excellent team with more comprehensive perspectives, more reasonable decisions, more complementary capabilities, and more effective execution.

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